Customer Relationship Management (CRM) manages your company's interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
It provides sales, marketing, and support teams with powerful tools to efficiently and effectively collaborate in providing the ideal customer experience. It helps to solidify relations with customers and at the same time reducing cost and enhancing productivity and profitability in business. It can be a worthwhile investment for businesses of all types and sizes.